The company operates as a multi-line supplier serving various sectors with a catalog that spans furniture and furnishings, cleaning equipment and supplies, office equipment and accessories, uniforms and clothing, bedding, medical supplies and related items, and other assorted materials.

It provides goods across office, medical, hospitality, and general consumer segments from a base in Addis Ababa, Ethiopia, focusing on sourcing and distributing a broad mix of products to meet client needs.