The company operates in the building and construction sector, offering a range of machinery, accessories, and tools for construction, lifting, and material handling, as well as specialized automotive and power systems equipment.

It also provides electrical components, lighting, and related supplies, along with building and facility construction and maintenance services.

Located in Horo Guduru Wollega, Ethiopia, the business aligns its offerings with residential, commercial, and infrastructure projects requiring cost-effective and accessible construction equipment and services.