The business engages in supplying a diverse catalog of equipment and supplies across multiple categories, including ICT and office products, uniforms and clothing, educational materials, sporting goods, cleaning and maintenance tools, paper products, and construction tools and accessories.

It operates from Addis Ababa, Ethiopia, serving clients with a variety of products for institutional, corporate, and personal use.

The focus appears to be on sourcing and distributing a broad range of equipment and supplies to meet diverse procurement needs.