The business offers a wide range of seeds and seedlings including vegetables such as peas, onions, beets, cauliflower, broccoli, cabbage, tomatoes, lettuce, corn, pumpkins, carrots, beans, potatoes, and oats, as well as fruit and tree crops like orange, peach, apple, pine, and conifer trees.

Located in South Wollo, Ethiopia, it supports growers by supplying genetic material for crop production and orchard establishment, enabling farmers to cultivate diverse crops across the region.