Overview
Nova Africa Plc is a sport marketing agency focused on African sport marketing and events management with joint Ethiopian and British ownership.
It operates as a subsidiary of the Nova international group, a Newcastle-upon-Tyne based international sports marketing agency led by Olympic medalist Brendan Foster.
The Ethiopian entity is established in Addis Ababa with an initial paid-up capital and participates in organizing mass-participation races, marketing athletics events, and coordinating sponsorships, exhibitions, trade fairs, conferences, and related activities.
Key Highlights
- Joint Ethiopian and British ownership
- Parent company Nova international based in the UK
- Specializes in mass-participation events and sponsorship coordination
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