Based in Addis Ababa, Ethiopia, the company operates across multiple product categories, supplying electrical components such as fixed capacitors, varactors, contactors, valves, and heating and cooling equipment, as well as a wide array of domestic household appliances like refrigerators, microwaves, ovens, kettles, and other small appliances.

Its product lineup suggests a focus on both electrical hardware and consumer appliances, supporting residential and commercial needs with diverse offerings.