The business handles products across information and communications technology (ICT) equipment, computer equipment, and IT accessories, as well as sanitation and cleaning items, sanitation equipment, uniforms, shirts and blouses, and shoes.

It operates from Addis Ababa, Ethiopia, facilitating the procurement and distribution of these diverse goods to its customers.

The focus is on providing a mix of technical devices and essential apparel and sanitation products within a single, multi-category offering.