Overview
WAAS International PLC is an Ethiopian research and consulting firm established in 1990 (originally WAAS Associates) with over 80 full-time staff and 350 contracted professionals, serving clients including World Bank and major brands.
WAAS International PLC, based in Addis Ababa, Ethiopia, was established in 1990 as WAAS Associates and restructured in 1994.
It is owned and operated by Ethiopian researchers with support from freelance expatriate research consultants, employing over 80 full-time staff and more than 350 contracted professionals nationwide.
The firm provides market and social research services to clients in government, private sector, NGOs, and international organizations.
Key Highlights
- Established in 1990, restructured in 1994 to WAAS International PLC
- Over 80 full-time staff and 350 contracted professionals across Ethiopia
- Preferred direct supplier for major clients including World Bank, Heineken, Diageo, P&G
Our Services
Market research
Social research
Research consulting
Portfolio
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